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  • PDF The Ontario Curriculum, Grades 11 and 12: Technological ...
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PDF Cleveland State University Counselor Education Program

The Business/Technology/Marketing Education program is planned to meet the needs of all
students, those entering any institution of higher learning, academic students considering
business and marketing careers, as well as those interested in immediate business careers upon
graduation.
Grades 9-12 Course # Course Title
BE 135S Computer Keyboarding and Applications
BE 160 College Accounting I
BE 175 Marketing Education
BE 235 Computer Applications I
Grades 10-12 Course # Course Title
BE 260 Advanced College Accounting II
BE 275 Fashion Marketing
BE 210S Business Professional
BE 335 ** Computer Applications II & Publishing
BE 385S Business Law
BE 390S Criminal Justice
Grade 10 Only BE 240S * Financial Literacy
Grades 11 & 12 Course # Course Title
BE 380 Sports & Entertainment Marketing
BE 395 Business Management
BE 475 Hospitality & Tourism Marketing
BE 485S Public Relations
BE 490S Business Ethics
Grades 11 & 12 Course # Honors Course Title
BE535*** Honors Corporate Internship
Grade 12 Only Course # Course Title
BE 480/485 Cooperative Marketing Education/Work Experience
S = ? year course
* Graduation Requirement
** Students must have taken and passed Computer Applications I
*** Students must apply for and meet specific criteria to enroll in this course
BUSINESS EDUCATION DEPARMENT CURRICULUM OFFERINGS
BE160 College Accounting I (sequential)
During this course of study, students will explore three types of businesses--proprietorship,
partnership, and corporation. Students will analyze, journalize, and post financial
transactions, control petty cash, prepare financial statements, and complete adjusting and
closing entries which complete the accounting cycle. Students will complete a workplace
accounting simulation.
BE175 MARKETING EDUCATION I (non-sequential)
This class provides a solid foundation in the basics of Marketing and all of its functions,
including selling, promotion, pricing, market research, product planning, and distribution.
Through classroom activities, role plays, and projects, students will develop leadership skills,
teamwork, and social skills useful in the marketplace.
Students are encouraged to develop leadership skills, good citizenship traits, and social
intelligence through participation in Distributive Education Clubs of America (DECA).
BE210 (S) Business Professional (non-sequential)
During this course of study, students will explore six aspects of the business world in an
individual module format. Semester Y will include Personal Finance, Consumer Marketing,
and Technology (Internet Research, Presentations, and Communications). Semester Z will
include the Workplace Environment, International Business, and Technology (Global
Employment Trends). This exposure will enable students to match interests and abilities in
setting realistic career goals.
BE235 Computer Applications I (sequential)
Prerequisite: BE135 Computer Keyboarding and Applications OR tested out by
Computer Applications Teacher
This course uses Microsoft Word, Excel, PowerPoint, and Internet Explorer. Students will
be able improve their computer literacy skills by creating documents, worksheets, and
presentations suitable for course work, professional purposes, and personal use. Students
will learn to navigate the Internet effectively. Computer literacy skills are part of this
curriculum.
BE240(S) Financial Literacy (1/2 year course)
This course is now a graduation requirement by the State of NJ for all students beginning
with the Class of 2014. It will cover all of the fundamental elements of personal finance such
as credit, financing a car or home, balancing a personal budget, and credit/debit cards.
BE260 Advanced College Accounting II (sequential)
Prerequisite: BE160 College Accounting I
This advanced course expands on topics learned in the first year of accounting. Additional
topics about management accounting, cost accounting, and financial analysis are added. The
study of a second year of accounting provides an excellent background and preparation for
college business and accounting courses and future business majors.
BE275 Fashion Marketing (sequential)
During this course of study, students will focus on the behind-the-scenes business of the
fashion industry. This course draws upon the original principles and practices of marketing
and links them with the latest, most innovative concepts that are used today by the fashion
industry's leading companies. Classroom activities will be useful for students wishing to
pursue a career in fashion retailing/advertising. Presentations, projects, and role-plays will
enable the students to gain real-life skills in order to be successful.
Students are encouraged to develop leadership skills, good citizenship traits, and social
intelligence through participation in Distributive Education Clubs of America (DECA).
BE390(S) Criminal Justice-(1/2 year course)
This course deals with the legal system as related to criminal law, and provides the students
with problems and examples of the criminal justice system. Speakers and field trips are
offered, as well as visual aspects.
BE395 Business Management (non-sequential)
During this course of study, students will build a solid understanding of established business
principles and practices that form the foundation for all business operations. Economic,
legal, and social business fundamentals are explored. The organization of a business as well
as marketing products and services, financing, managing and creating a skilled workforce are
also presented. The students develop higher-level thinking skills in analyzing the dynamics
of a competitive, global marketplace.
BE335 Computer Applications II and Publishing (sequential)
Prerequisite: BE255 Computer Applications I
This course uses Microsoft Word, Excel, PowerPoint, and Publisher. Students will create
more advanced documents, workbooks, presentations, and use desk-top publishing software
to create professional flyers, newsletters, and brochures. These documents will be suitable
for course work, professional purposes, and personal use. Computer literacy skills are part of
this curriculum.
BE380 Sports and Entertainment Marketing (sequential)
This is a course of study of the sports and entertainment industry as it relates to marketing
and the utilization of the local sports industry for on-the-job observations. Career
opportunities are explored such as, sports agents, promoters, public relations, human
resources, ticketing managers, and venue management.
Students are encouraged to develop leadership skills, good citizenship traits, and social
intelligence through participation in Distributive Education Clubs of America (DECA).
BE385 Business/Personal Law (sequential)
This course is designed to provide a solid foundation for understanding aspects of business
law and personal law.
This course deals with: Federal and State Judicial systems, Rights of Minors, Elements of
Contract, Remedies for Breach, Sales Contracts, Workplace Environment, Tenant/Landlord
Legal Relationship, Legal Impact of Technology, Legal Considerations in Marriage and
Divorce, Minors and Employment, and Wills. Critical thinking and decision-making skills
are fostered through legal arguments based on the principles of law presented throughout this
curriculum.
BE475 Hospitality and Tourism Marketing Management (sequential)
This course of study enables students to understand business activities related to four areas of
the hospitality industry: food and beverage, lodging, recreation, and travel and tourism. This
course draws upon the original principles and practices of marketing and links them with the
latest and most innovative concepts that are used today by the travel and tourism industry's
leaders. A fundamental knowledge base will be created for students wishing to pursue a
career or become knowledgeable in the area of HOSPITALITY/TOURISM. Through
classroom activities and various assignments students will create projects and presentations
based on acquired knowledge and participate in role plays.
Students are encouraged to develop leadership skills, good citizenship traits, and social
intelligence through participation in Distributive Education Clubs of America (DECA).
BE490(S) Business Ethics (non-sequential) (1/2 year course)
This course of study enables students to understand the importance of making ethical
business decisions in the corporate realm. Students will be taught to think through ethical
dilemmas, commit to a particular ethical action, and follow through with the chosen ethical
action. This thought process will be based on morals and values that guide a person,
organization, or society. The difference between right and wrong, fairness and unfairness,
honesty and dishonesty will also be incorporated into the decision-making process.
Students will study public relations as the management function that establishes and
maintains mutually beneficial relationships between an organization and the public on whom
its success or failure depends.
BE535 Honors Corporate Internship (sequential)
This course provides students with a virtual work environment in which they assume the role
of intern for a corporation. Students work independently, as well as cooperatively, developing
skills in communication, research, and business decision-making, using office tools and
integrated software. This curriculum will enable the students to complete corporate-level work
assignments, creating a portfolio that will document their level of competency and computer
literacy expertise. An "office-style" work environment is simulated.
BE485(S) Public Relations (1/2 year course)
The concept of public relations as related to both business and other areas is the focus of this
course.
BE 480/485 Cooperative Marketing Education/Work Experience (12th grade only)
This class has two parts. The first part is the related class where students focus on life in the
workplace and future careers. In addition, students will cover budgeting, investing, and
resume writing. The second part allows students to leave school and find an acceptable job
that has a marketing or business application. Students must apply and be accepted into the
program.

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