Principles of business marketing and finance

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Title: Principles of Business, Marketing, and Finance
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Principles of Business, Marketing, and Finance
Principles of Business, Marketing, and Finance provides the knowledge and skills students need for careers in business and
marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an
understanding of the market place, as well as understanding product placement and promotion.
Students analyze the impact of government, legal systems, and organized labor on business; develop an understanding of
business communications and management; and explore legal, ethical, and financial issues in business and marketing.
Furthermore, students delve into basic economic concepts including personal finance, economic systems, cost-profit
relationships, and economic indicators and trends.
Using hands-on activities, students reinforce, apply and transfer academic knowledge and skills to a variety of interesting
and relevant real-world inspired scenarios. This course focuses on developing knowledge and skills around marketing, pricing,
distribution and management, while also focusing on economics and interpersonal skills. This course also addresses
exploring career options in business and marketing as well as securing and keeping a job.
Principles of Business, Marketing, and Finance is a full-year Career and Technical course for programs of study in Business
Administration and Management. This course is built to state and national standards.
Length: Two Semesters
UNIT 1: MARKETING IN THE GLOBAL ENVIRONMENT
LESSON 1: MARKET ING AND T HE ECONOMY
Study: What Is Marketing?
Explain the role of business and marketing in a global society.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : What Is Marketing?
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Economics and Marketing
Explain the role of economics and marketing in a global society.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Economics and Marketing
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Economic Sys tems
Describe various types of economic systems.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Economic Sys tems
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Comparing Economic Sys tems
Compare various types of economic systems.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
Study: How the Economy Af f ects Bus ines s and Marketing
Compare various types of economic systems.
Principles of Business, Marketing, and Finance
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Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : How the Economy Af f ects Bus ines s and Marketing
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
LESSON 2: MARKET ING IN BUSINESS ORGANIZ AT IONS
Study: T ypes of Bus ines s es
Describe different types of businesses and how they use marketing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : T ypes of Bus ines s es
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing T ypes of Bus ines s es
Compare different types of businesses and forms of ownership.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Study: Organiz ational Structure and Functions
Describe the organizational structure and functions of a business.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Organiz ational Structure and Functions
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Analyz ing Organiz ational Structure
Analyze the organizational structure and functions of a business.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
Study: Marketing, T echnology, and the Changing Environment
Learn about marketing, technology, and the changing environment.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Marketing, T echnology, and the Changing Environment
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
LESSON 3: MARKET ING AND T HE GLOBAL ENVIRONMENT WRAP-UP
Project: Evaluating the Economy
Evaluate the effects of the economy on an organization in a given business scenario.
Duratio n: 2 hrs 30 mins S co ring: 100 po ints
Review: Marketing and the Global Environment
Review the material from this unit.
Duratio n: 0 hrs 30 mins S co ring: 0 po ints
T es t (CS): Marketing and the Global Environment
Take a test on the material from this unit.
Duratio n: 0 hrs 40 mins S co ring: 6 0 po ints
UNIT 2: UNDERSTANDING THE MARKETPLACE
LESSON 1: CONSUMER AND BUSINESS BEHAVIORS
Study: Cons umer Buying Behaviors
Describe factors that influence consumer buying behavior.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Cons umer Buying Behaviors
Principles of Business, Marketing, and Finance
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Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Bus ines s Buying Behaviors
Describe factors that influence business buying behavior.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Bus ines s Buying Behaviors
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing Buyer Behavior
Explain how businesses and consumers are motivated to buy through the selling process.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
LESSON 2: CREAT ING CUST OMER LOYALT Y
Study: Marketing Res earch
Describe the factors taken into consideration during marketing research.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Marketing Res earch
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Strategic Planning
Describe ways businesses strategically plan for reaching customers.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Strategic Planning
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Analyz ing Marketing Res earch
Analyze marketing research decisions in various business scenarios.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
LESSON 3: PRODUCT DEVELOPMENT
Study: Creating Products
Explain how businesses create products to meet the needs and demands of consumers and businesses.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Creating Products
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Managing Products
Explain product management.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Managing Products
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Evaluating Product Management
Assess product management in various business scenarios.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
LESSON 4 : UNDERST ANDING T HE MARKET PLACE WRAP-UP
Project: Creating a Product
Principles of Business, Marketing, and Finance
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Create a product to market.
Duratio n: 2 hrs 30 mins S co ring: 100 po ints
Review: Unders tanding the Marketplace
Review the material from this unit.
Duratio n: 0 hrs 30 mins S co ring: 0 po ints
T es t (CS): Unders tanding the Marketplace
Take a test on the material from this unit.
Duratio n: 0 hrs 40 mins S co ring: 6 0 po ints
UNIT 3: MARKETING PLACEMENT AND PRICING
LESSON 1: PLACEMENT AND MARKET ING
Study: Dis tribution Channels and Supply Chains
Explain distribution channels and supply chains.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Marketing Channels and Supply Chains
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing Marketing Channels and Supply Chains
Explain marketing channels and supply chains.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Study: Logis tics and Dis tribution
Describe ways products move through supply chains and channels.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Logis tics and Dis tribution
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Retailers and Wholes alers
Explain the role of retailers and wholesalers in the marketing process.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Retailers and Wholes alers
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Vis ual Merchandis ing
Describe the importance of visual merchandising and how it is used.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Vis ual Merchandis ing
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Creating Vis ual Merchandis ing and Dis plays
Create a plan for placing products.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
LESSON 2: PRICING AND MARKET ING
Study: Pricing and the Marketplace
Explain how supply and demand can affect pricing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Pricing Bas ics
Principles of Business, Marketing, and Finance
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Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing Pricing
Analyze how supply and demand can affect pricing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Study: Pricing Strategies
Describe various pricing strategies.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Pricing Strategies
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: T he Price Is Set... Now What?
Examine mathematical processes that take place once the price has been set for a product.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : T he Price Is Set... Now What?
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Point of Sale T rans actions
Discuss point of sale transactions.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Point of Sale T rans actions
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Pricing in Practice
Practice using concepts in pricing.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
LESSON 3: MARKET ING PLACEMENT AND PRICING WRAP-UP
Project: Placing and Pricing Your Product
Create a placement and pricing strategy for your product.
Duratio n: 2 hrs 30 mins S co ring: 100 po ints
Review: Marketing Placement and Pricing
Review the material from this unit.
Duratio n: 0 hrs 30 mins S co ring: 0 po ints
T es t (CS): Marketing Placement and Pricing
Take a test on the material from this unit.
Duratio n: 0 hrs 40 mins S co ring: 6 0 po ints
UNIT 4: MARKETING PROMOTION
LESSON 1: PROMOT IONAL PLANNING
Study: Promotion Bas ics
Explain promotion in marketing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Promotion Bas ics
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing Promotion
Principles of Business, Marketing, and Finance
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Analyze the role of promotion in various business scenarios.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Study: Promotional Strategies
Describe promotional strategies used in marketing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Promotional Strategies
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Sales Promotion
Describe different types of sales promotion.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Sales Promotion
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Checkup: Analyz ing Sales Promotion
Differentiate different types of sales promotion.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
LESSON 2: SELLING AND PUBLIC RELAT IONS
Study: Selling
Describe the selling process and the role of sales people in marketing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Selling
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: Practicing Your Sales mans hip
Apply effecting selling strategies to a variety of scenarios.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
Study: Public Relations
Explain the importance of public relations in marketing.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : Public Relations
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Practice: PR Plans
Analyze the effectiveness of various public relations scenarios.
Duratio n: 0 hrs 40 mins S co ring: 40 po ints
LESSON 3: ADVERT ISING
Study: What Is Advertis ing?
Describe different types of advertising.
Duratio n: 0 hrs 40 mins S co ring: 0 po ints
Quiz : What Is Advertis ing?
Take a short quiz on what you've just learned.
Duratio n: 0 hrs 20 mins S co ring: 30 po ints
Study: Ef f ective Advertis ements
Explain how to create an effective advertisement.
Principles of Business, Marketing, and Finance
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